Mónica Leiras

Bioinformatics graduate specializing in full-stack development , with a previous track record as a startup co-founder and marketing manager. Passionate about innovation, health and nature.

Education

MSc in Bioinformatics @ University of Minho

Algorithm design and optimization for biological data analysis.
Software development and optimization for biological research.
Machine learning and data mining techniques.
Systems biology and metabolic network analysis.

MSc in Innovation and Technological Entrepreneurship @ University of Porto

Start-up and business development.
Go-to-market strategy, product/service development, growth marketing.
Customer discovery/validation, persona analysis, rapid iteration.

BSc in Biology @ University of Minho

Fundamental education in various fields of biology, such as Biotechnology, Genetics,
and Ecology, partaking in different research and industrial projects.

Experience

Master Thesis Student @ BiSBi Group University of Minho

Planned, designed and developed LabHero, a Python-based serious game that stimulates the learning of genome-scale metabolic modeling concepts.
Integrated external libraries and packages to enhance software functionality.

Web Developer & Marketing Manager @ MITIC

Co-created this agency and built a portfolio of clients from several industries.
Designed, developed and managed client websites with WordPress.
Designed key brand assets in digital and print formats.
Worked with clients to deliver high-performance solutions for E-Commerce and lead generation.

Creative Marketing Manager @ Creative Zone

Set up and optimized KPIs for Google Ads and email marketing campaigns.
Managed digital marketing channels of clients in Healthcare and Textiles.
Managed and optimized the digital strategy of an E-Commerce brand.
Streamlined collaboration with influencers and partners.

Co-Founder & Content Manager @ Framie

Bootstrapped the business from idea to company.
Key role in customer discovery, go-to-market strategy, and product launch.
Managed alpha/beta tests, with user interviews for UX-focused product iteration.
Managed content creation and social media strategy.

Tools and Technologies

Programming Languages. Python, JavaScript, HTML, CSS, Astro, Tailwind CSS, SQL, R.
Packages. MEWpy, Pygame, pytmx, Matplotlib, Pandas, NumPy, Scikit-learn.
Tools. Git, WordPress, Matlab, R, Adobe Photoshop, Adobe Illustrator, Figma, Tiled.

Languages

Portuguese. Native (C2).
English. (fluent, C2)
Spanish. (Basic, A1)